playworkgroup is a modular creative agency operating at the nexus of branding, advertising, and design. We are based primarily out of a landmark building in New York’s Chelsea art district and work with collaborators around the globe. 

Our renegade approach integrates emotional impact with carefully informed strategy. We put imagination to work in bold new ways and bring innovative ideas to life. We have launched products and empowered brands worldwide. We specialize in branding, product and service naming, campaign creative, event concepts and production, and digital and experiential marketing activations.

Our process is rebellious, fluid, and highly efficient—freed from the limitations of old-school formulas and formats, and deeply attuned to what’s happening now and next. Every project starts with explorations that transcend the traditional brainstorming process, continually refined to execute with precision.

An entity unto itself and an extension of your team, playworkgroup disrupts expectations and assembles everything needed for unprecedented results.